Brochures put your message in the hands of customers in a convenient, easy-to-read format that, with the right design, can be an effective aspect of your marketing campaign. Give your business an edge on the competitions with a few easy tricks to improving your brochures. 3
Keep the text to a minimum
Text is an important component to the design and the only real way to ensure brochures are effective. But if you put too much text in one spot, it could stunt the already short attention span for your customers and cause your brochures to lose their interest completely. Try to improve these areas with list, bullet points or by adding charts and tables to better illustrate what you are saying in your brochures. 3
Refrain from using too much color
Color is sharp way to interest your readers, but a little can go a long way in your print brochures. Color is best used with purpose, so don't overload their eyes with too many bright hues. Play with the lights and darks in your brochures, and keep it simple with black text on pale backgrounds whenever possible. This is a classic, effective way to deliver your message in a clean, crisp format and avoid the clutter in your brochures designs. For more information visit medix
Use original photos whenever possible
A great trick to boost your brochures is strategically placing photos to compliment the text and revamping your imagery options with recent photos localized to your company. Brochures can benefit from stock photos from time to time, but customers love to be able to put a name to a face, so try to incorporate real images of your employees whenever possible. For more information visit medix
Simplify your layout
Whenever possible, avoid cramming too much information on one page of your brochures. Pick the right folding option so you can get all the space you need to separate the information into bite-size portions so your message will flow smoothly in your brochures. This will help customers consume all of the benefits of your products and services effectively to improve the success of your business.
These are just a few easy ways to improve the format of your brochures. Punching up the design can be done in a variety of ways. For more tips and tricks, try to connect with your printing service provider's in-house designs services so you can get expert advice specific to your brochures. It can really make a huge difference for you to get that expert advice. Sometimes it can be from an online printer with 25+ years of experience.
Article done by Troy Rees Article Source: http://EzineArticles.com/?expert=Troy_Rees
