Tuesday, May 20, 2014

Are Apple And Samsung Losing Their Market Share To Huawei And Lenovo?

By Bilal Hamdan


Technology moves at a pace that even the worlds experts struggle to keep up with. As soon as one company announces a new development, then another will announce something else. All of this research and development costs the companies a lot of money, and this means that the latest devices from the likes of Samsung and Apple are expensive. So it is no surprise to see Apple, Samsung lose ground to Chinese handset makers in Q1, which are available on the market at much cheaper prices.



According to the report, Samsung reported its first decline in sales since the late 2009. The lower end of the market is where the competition is really intense, and Chinese handset makers have gained traction there. Apple has lost a slice of its market share too, since it continues to be weak in developing markets because of the lack of low-priced offerings to its clientele.

Huawei had a market share of 13.4% during the first quarter of 2014 with an increase of 3.3% compared to the same period in 2013. Lenovo came fourth with a market share of 13.3% with a slight increase of 0.8% compared to Q1 of 2013.

The global mobile phone market also has recorded an increase in its share by at least 9.4% during the Q1 of 2014. Nokia, LG and Samsung were seen losing a part of their share in favor of Huawei, Lenovo and Apple in the global mobile phone market.

The big sellers of mobile phones in China are all Android models, and they all now use version 4. This means that they are running the same software as most branded names, such as HTC and Samsung.

It was not a real surprise to the technology industry when recent sales figures emerged and they showed that Apple, Samsung loses ground to Chinese handset makers in Q1. Demand for branded products had been on the rise in China, but the cost of these units is still out of reach for the average person. So at some point China was going to start producing units that would be able to compete with the more well-known products.




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