4th Generation Communications is probably one of the industries leading players in Web Marketing. During a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you want to get your point across as quickly as possible.
We are living in the digital age and our clients are being engulfed by info on a daily basis. Clients are being hit with text adverts,, photographs, banners and of course videos. The number of companies fighting for customers attention is skyrocketing.
As business owners/marketers it is our job to keep our buyers attention as long as possible. We have to create content that draws them in and keeps them.
Videos have a tendency to be a bit harder than other types of advertising such as banners, text advertisements, and images. With those forms of advertising a individual is forced to see them. If your client is on Facebook they have to see your ad. They may not click it but the name branding is there. With a video things get a little trickier. Mostly we cannot force our shoppers to click on our video to watch it, it is absolutely up to them.
2 Things Which Will Get Your Customers To Click On Your Video
There are two vital aspects that you have to get right to increase the chances of consumers watching your video. You should first have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they look at the time of your video and it's an hour long, they are going to keep moving.
Videos that are under one minute will get played more often than a video that is 2 to 3 minutes. Although three minutes may not seem like a very long time, on the Internet it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the everyday activities that they forget things such as brand naming. This is a vital aspect of your marketing campaign and will be taken seriously, because in the end it will skyrocket your ROI.
We are living in the digital age and our clients are being engulfed by info on a daily basis. Clients are being hit with text adverts,, photographs, banners and of course videos. The number of companies fighting for customers attention is skyrocketing.
As business owners/marketers it is our job to keep our buyers attention as long as possible. We have to create content that draws them in and keeps them.
Videos have a tendency to be a bit harder than other types of advertising such as banners, text advertisements, and images. With those forms of advertising a individual is forced to see them. If your client is on Facebook they have to see your ad. They may not click it but the name branding is there. With a video things get a little trickier. Mostly we cannot force our shoppers to click on our video to watch it, it is absolutely up to them.
2 Things Which Will Get Your Customers To Click On Your Video
There are two vital aspects that you have to get right to increase the chances of consumers watching your video. You should first have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they look at the time of your video and it's an hour long, they are going to keep moving.
Videos that are under one minute will get played more often than a video that is 2 to 3 minutes. Although three minutes may not seem like a very long time, on the Internet it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the everyday activities that they forget things such as brand naming. This is a vital aspect of your marketing campaign and will be taken seriously, because in the end it will skyrocket your ROI.
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Use Video Presentation campaigns to build your name brand and to force traffic to your internet site. Explainer videos are also another great way to raise your leads.
